What are the benefits of text messaging in my marketing strategy?

Since 7 out of 10 people want to text message with a business, and they read those communications faster, and more frequently, we want to try to convert every conversation to text, and get those opt-in's coming in for messaging.

Reason #1: Direct Communication. 

Text and email marketing allow for direct communication with customers. This direct line ensures your messages are delivered straight to the customer, bypassing third-party platforms.

Reason #2: Personalization and Segmentation. 

You can segment your audience and personalize messages based on contact type, preferences, or what they've purchased. More targeted messaging boosts impact.

Reason #3: The Most Cost-Effective Marketing Channel.

Compared to traditional marketing channels like print, TV, or Google ads, text and email marketing are relatively low-cost but can yield a high return on investment.

Reason #4: Increased Customer Engagement.

Regular communication through texts and emails keeps your brand top-of-mind for customers. This consistent engagement can build loyalty and repeat business.

Reason #5: Automation and Efficiency.

Many aspects of email and text marketing can be automated (like welcome emails or birthday messages), saving time and ensuring timely communication.

Reason #6: Immediate Delivery and High Open Rates.

Text messages are typically read within minutes of receipt, making them ideal for time-sensitive offers. Emails also have high open rates, especially when personalized.

Reason #7: Control Over Your Audience. 

Unlike social media where algorithm changes can affect your reach, your email and text lists are your own. You have complete control over these channels.

Reason #8: Drive Traffic to Other Channels.

Email and text campaigns can be used to drive traffic to your website, social media profiles, or physical stores.

Reason #9: Customer Retention. 

Regular, relevant communication via text and email can significantly improve customer retention by keeping customers informed and engaged with your brand.

Reason #10: Feedback and Customer Insights.

These channels can be used to gather customer feedback, which is crucial for improving products, services, and overall customer experience.

Reason #11: Crisis Management.

In times of crisis or urgent updates, email and text lists provide a reliable way to communicate important information quickly to your customers.