Overview of Campaign Types

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The landing page is our go to asset type for promoting an offer from advertising or social media posts or your business cards. It gives us a link or a place to send people. We can collect email or phone or both, even custom fields, business name, birthdays and anniversaries. This style campaign is often used for executing our Referral Club and VIP Club programs.

The modal style popup takes inspiration from the eCommerce industry where offers are usually shown on page load or on exit intent. Our popup is unique from most because we capture email only in step one (to maximize inputs) and we optionally offer phone in step 2 (because we're more likely to get the phone opt in after the email is given).We put this on the home page.

The widget is great for a pop up style offer, but we prefer the larger centered modal style mentioned first because it can collect email in step 1 and phone optionally in step 2. To get email and phone with a widget, you have to put them both on the same front end form, decreasing conversion.

The viral loop creates a gamification experience. The idea is to share a jaw dropping offer, and "on the inside" reveal even better tiered rewards or bigger offers that people can reach by accumulating points for certain actions like sharing the original offer. This creates the loop and starts the wildfire after the initial fire starter. Great for food, retail, and beauty or pampering type industries. Also could be used as a Referral Club or VIP Club.

The vote is a popular way to collect emails (or phone numbers) for a social media or paid advertising campaign. It can be one of the fastest ways to generate leads without having to give a discount offer or share content. With an "emotional" question that sparks controversy (but not too much) ...like "does pineapple belong on a pizza?" people will share or fight for their strong beliefs to win. To see the results, you get to capture their details.

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